A Note From Gus and Preston
To our family and friends...
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A Note From Gus KONZ and Preston WERTH
We’re open. We’re just not loud about it yet.
Our registration is effective and the firm is running. If you’d like to hear what we’re building, call. We’re starting with friends and family that have reached out to us and growing it one relationship at a time.
We're building this firm the way we'd want one built for us — fair terms, plain answers, and the discipline to keep getting better at it.
How we do that owes a great deal to the Penney Idea — the seven principles James Cash Penney set down in 1913, an hour up the road in Hamilton, Missouri. The second one is the one we keep coming back to.
“To expect for the service we render a fair remuneration and not all the profit the traffic will bear.”
- THE PENNEY IDEA, 1913
Investment management should work the same way.
What You Can Expect
Advice, not a sales pitch
Advice is the product. You’ll know exactly how we are paid before you decide anything, and no recommendation depends on you buying something.
Costs you can see
Our fee, the fund expenses underneath it, and what you are paying right now — written out in plain numbers before you move a dollar.
The whole picture
Taxes, Social Security, Medicare, insurance, investments and estate decisions are one system, not six errands. We work them together.
A reasoned approach to investing
Investment management should be deliberate, disciplined and prudent — not standardized. Portfolios here are built on reasoning and for the long run.
Fee Schedule
.75%
First $2,000,000
.50%
$2,000,001 - $5,000,000
.25%
Above $10,000,000
.35%
$5,000,001 - $10,000,000
OUR COMMITMENT
Transparent, cost-conscious investing.
We aren’t interested in industry buzzwords, flashy marketing, or complexity built to look sophisticated. The best businesses run on plain principles: fairness, competence, transparency, steady improvement, and doing right by people.
Our philosophy owes a great deal to the Penney Idea — the seven principles James Cash Penney set down in 1913, an hour up the road from here in Hamilton, Missouri. The second one is the one we keep coming back to.
“To expect for the service we render a fair remuneration and not all the profit the traffic will bear.”
THE PENNEY IDEA, 1913
Managing money should work the same way.
WHERE THINGS STAND
Step 1 - COMPLETE
Registration effective
A registered investment adviser in Kansas, held to a fiduciary standard.
Step 2 - COMPLETE
Custodian and systems live
Accounts custodied at Charles Schwab, with planning and reporting software in place.
Step 3 - UNDERWAY
Soft opening
Onboarding friends and family, refining every step before we widen the door.
NEXT
Open to all
Weeks away, not months. Call now and we’ll walk you through it in the meantime.
WHAT YOU CAN EXPECT
Advice, not a sales pitch
Advice is the product. You’ll know exactly how we are paid before you decide anything, and no recommendation depends on you buying something.
Costs you can see
Our fee, the fund expenses underneath it, and what you are paying right now — written out in plain numbers before you move a dollar.
The whole picture
Taxes, Social Security, Medicare, insurance, investments and estate decisions are one system, not six errands. We work them together.
A reasoned approach to investing
Investment management should be deliberate, disciplined and prudent — not commoditized. Portfolios here are built on reasoning, not fads. We can defend every part of yours.